Written by Becky Gill
Tell us a bit about Emilia’s Crafted Pasta?
After ten years of serving fresh, soul-warming pasta in the heart of London, Emilia’s has become synonymous with passion, craft, and authenticity.
What began as a single cosy restaurant quickly grew into five thriving, much-loved locations across the city – with a sixth opening this summer. From day one, we’ve been pioneers in pasta, redefining what it means to enjoy truly great Italian food in a restaurant setting. Now, we’re bringing that same dedication and innovation into homes with our first-ever range of premium dried pasta.
It’s not just about exhibiting our products – it’s about having meaningful conversations, sharing our passion for exceptional pasta and connecting with retailers who are looking for brands that offer both quality and commercial opportunity.
Made with the same care and commitment that built our restaurants, our pasta brings the taste of Emilia’s to consumers kitchens – so they can experience the soul of Italian cooking, anytime.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand.
Emilia’s Crafted Pasta offers three distinct pasta shapes – Rigatoni, Casarecce and Bucatini – each thoughtfully chosen to suit a wide variety of recipes while showcasing the quality of authentic Italian pasta. Every pack is produced in Gragnano, Italy, widely known as the “birthplace” of dried pasta, using only 100% Italian durum wheat semolina and water from the Lattari Mountains. Our pasta is bronze-die extruded to create a beautifully textured surface that holds sauces exceptionally well, then slowly dried at low temperatures to preserve its flavour, colour and nutritional integrity. The result is pasta with a firm, satisfying bite that transforms everyday meals into something truly special.
What makes Emilia’s different is the combination of authentic craftsmanship, modern sustainability and accessible premium pricing.
What makes Emilia’s different is the combination of authentic craftsmanship, modern sustainability and accessible premium pricing. Our pasta is produced by one of Italy’s oldest family-run pasta makers, blending generations of expertise with the highest quality ingredients. Packaged in fully recyclable paper, it offers a premium, plastic-free alternative with an RRP of just £3.29, delivering excellent retailer margins while making truly exceptional pasta accessible to more consumers.
Born from the success of Emilia’s award-winning London restaurants, our retail range brings restaurant-quality pasta into consumers’ homes. Emilia’s is proof that with exceptional ingredients, traditional production methods and a passion for great food, dried pasta can be every bit as exciting as fresh.
Why is exhibiting at the Natural & Organic Food Show an unmissable opportunity for you?
The Natural & Organic Food Show brings together exactly the audience we’re looking to connect with – retailers and wholesalers who are passionate about sourcing premium, high-quality products with genuine provenance and strong sustainability credentials. Emilia’s is a brand built on authenticity, from our traditional production methods in Gragnano, Italy, to our fully recyclable paper packaging, so it’s the perfect environment to meet like-minded businesses that share our values.
The show provides a fantastic opportunity to build new relationships, strengthen existing partnerships and introduce more retailers to the Emilia’s story. As consumer demand continues to grow for premium pantry staples and products with a clear point of difference, we’re excited to demonstrate why our award-winning pasta deserves a place on more shelves across the UK.
For us, it’s not just about exhibiting our products – it’s about having meaningful conversations, sharing our passion for exceptional pasta and connecting with retailers who are looking for brands that offer both quality and commercial opportunity.
Meet Emilia’s Crafted Pasta on stand NF231.