Your guide to Natural Food Expo
From seminars to socials, Natural Food Expo promises two jam-packed days of learning, discovering and networking.
Get ready to see the future of food & drink in action on 12-13 May at Excel London!
Natural Food Expo is your favourite event for finding more new ideas and possibilities for your business than you’ll know what to do with!
It’s where the industry comes together to celebrate what it means to be a part of this essential sector. It is your one-stop destination for sourcing the latest innovations in natural food & drink while making those all-important industry connections.
Taking place alongside Natural Health Expo and Natural Beauty Expo, this has been the industry’s annual meeting place since 1997!
Whether you’re looking for organic, artisan, vegan or sustainably sourced products, this is your unmissable destination.
At Natural Food Expo, you’ll find 1000s of new product launches from hundreds of challenger brands in a show absolutely buzzing with inspiration!
Check out the exhibitor list below and start planning who you want to meet!
The Natural Food Innovation Showcase displays the latest organic, artisan, organic and vegan innovations to launch in the last 12 months.
Head to the showcase in the entrance to get a first glance at what’s new to market and what’s in the running for a Food Innovation Award.
Buyer’s Guide
New Product Listings
Find these fresh new product launches, as well as thousands of others this year at Natural Food Expo.
Organic Muscatel Gin
Citrusy and floral with notes of apples,creamy honey earthy notes of fresh herbs.Every bottle of Drylaw spirits requires 2.8 L of muscatel organic wine and more than 40 g/L of selected botanical
to reach harmony.Our hyper-efficient distillery operates in continuous and under vacuum distillation under 26 degree Celsius,thus protecting and extracting the essence of the botanical to reach harmony
ALTER/NATIVE By Suma Bamboo Toothbrush and Travel Case
Our new bamboo toothbrushes come in soft, medium and child options. The travel case holds one adult toothbrush and is perfect for keeping brushes hygienically clean on the go and at home. Made from ethically sourced, sustainable and panda-friendly Moso bamboo and charcoal Infused PBT bristles. Every purchase supports @?BambuuBrush's mission to educate and raise awareness on plastic pollution, while cleaning up and removing ocean bound plastics from our environment. 100% biodegradable, home compostable, cruelty-free and vegan.
Organic Cashew, Hazelnut & Cocoa Spread
Delicious organic cocoa cream BIOCOMERCIO. Made mainly with 75% of nuts (hazelnut, cashew) with the best selected cocoa and a touch of organic cane sugar.
-It does not contain palm oil, colourings or preservatives.
-Only 100% organic and fair trade ingredients.
-Suitable for Vegan diet. -Free from genetically modified organisms.
-It is ideal for both children and adults. And the perfect ingredient for delicious recipes
-Perfect for your breakfasts and snacks, palm oil free.
-Perfect as a spread.
Emilia’s Crafted Pasta – Rigatoni
Crafted dried pasta; made from 100% Italian durum wheat semolina and extruded through bronze dies to ensure a superior dough and porous texture, enabling sauce to stick better to the pasta shape itself. Our pasta is P.G.I certified, proudly produced in Gragnano, Italy, a region renowned for it's pasta-making tradition. And comes in 100% recyclable paper packaging, aligning perfectly with sustainable practices.
In Italian cuisine, rigatoni pairs splendidly with chunky tomato and vegetable-based sauces like Rigatoni Alla Norma. Additionally, it complements hearty meat-based sauces such as Ragu Alla bolognese well.
Teff Cocoa Rings
Lovegrass Ethiopia Teff Cocoa Rings are made with wholegrain teff, cocoa powder, a sprinkle of cinnamon and a touch of gently pressed sugar cane juice for a crispy, crunchy and utterly delicious breakfast naturally high in iron, fibre, magnesium, manganese, zinc, phosphorus and a good source of calcium and potassium. Back to basics, real food, our cereal can be enjoyed as a part of a healthy and balanced diet.
O3Omega Smoothies Omega 3 DHA + MCT Oil in Cinnamon Bun Flavour
Is it a food or a supplement? Lipid encapsulated algae derived Omega 3 DHA, plus MCT oil from coconuts to optimise brain health and reduce inflammation throughout the body. Blended with almond butter, cinnamon and clove oil for a delicious, sweetener and sugar free smoothie supplement.
Fish free, sustainably sourced algae, preservative free, sugar & sweetener free.
Bonsoy Sparking Coconut Water with Watermelon
Sparkling Coconut with Watermelon is made from organic Vietnamese coconuts, left to mature on the tree and ripen naturally producing a sweeter water. With 89.5% coconut water and 10% freshly pressed watermelon, theyre mixed and canned at source to capture the delicious fresh flavour. Drink over ice or as a mixer. Suitable for all ages.
Gluten Free Oat Flour
Gluten Free Oat flour, made with whole oats is both delicious and nutrient rich. Packed within fully home compostable packaging, keeping the product fresher for longer. With a good protein level and high fibre, Low GI, Low salt, and bursting with natural vitamins and minerals. It is perfect for cakes, pancakes, pastry and more. Plant S philosophy is simple, create high quality ingredients with health and sustainability at the core of what we do.
Sweet Bee Organics Glow Moisturiser
Harnessing the power of the tremella (snow fungus), Glow deeply hydrates your skin in the most nourishing way. Tremella has more hyaluronic acid than anything else on the planet, instantly plumping your skin and allowing it to hold more moisture.
The legend says the most beautiful woman who ever lived in China attributes her beauty to using tremella every day. They say she was so beautiful, she put flowers to shame.
We take our time handcrafting this special cream - creating a borage (which calms redness and inflammation) and organic rosebud infusion, we then blend it with tremella which blooms for 24 hours, we then take this infusion and blend it with mango butter and rose hip oil to create a cream that is deeply hydrating without being oily. The feel is like silk and the scent is of organic geranium. The whole experience is absolutely divine!
SOJADE PLANT-BASED SKYR NATURAL 400g
This Skyr is made from organic GMO-free French soya. With a very clean recipe (only 3 ingredients!) and no added sugars, it has a high protein content (7g/100g). It has a firm and dense texture, and a delicious neutral taste. It can be used on its own, with cereals or fruits or even as a cooking ingredient.
SOJADE CAMM’VERT NATURAL CASHEW NUTS-BASED VEGAN CHEESE 100g
Discover our organic vegan Camembert cheese! Made from raw cashew nuts, it has a very clean recipe with a short list of ingredients: cashew nuts, water, salt, live cultures... and that's it! It is produced using traditional methods and the French savoir-faire. It has a melting texture and a surprising appearance, and a taste balanced between character (thanks to the traditional maturing process) and the floral sweetness of the plants.
BERGERIE SHEEP’S MILK SKYR NATURAL 250g
This Skyr is made from organic skimmed sheep's milk that is locally sourced. It has a high protein content (9g/100g), is naturally source of calcium, low in fat and with no added sugars. It has a thick and dense texture, and a delicious natural taste. It can be used on its own, with cereals or fruits, as a snack or even as a cooking ingredient. Packaged in an ideal 250g format.
Deeply Carrot & Ginger Prebiotic Fibre Shot
Deeply boasts a diverse and powerful blend of diverse plant and prebiotic fibres proven to selectively feed the good bacteria in your gut, helping them to flourish. With an amazing taste, complex fruit and vegetable flavours, and an intriguingly healthy texture you know that Deeply is doing you good. Each shot provides a quarter of our recommended daily fibre, as well supporting our immune function with natural vitamins B9 and D3.
RawQ Long-Lasting Cacao-Raspberry-Walnut Bar
The RawQ Cacao-Raspberry-Walnut Bar is the worlds first long-lasting energy bar, designed to deliver sustained energy and mental focus without crashes. It redefines what an energy bar can be not just a quick fix, but fuel that truly lasts.
After 2.5 years of development and 11 failed factory trials, RawQ achieved a breakthrough: a 100% natural, plant-based bar with 68% less sugar than conventional options, formulated to help balance blood sugar and support real performance.
Made with buckwheat, cacao, raspberries, and walnuts, it's simple, clean, and effective a favourite among elite athletes, including Grand Slam champion Daniil Medvedev.
RawQ isnt just an energy bar. Its the future of functional fuel.
Almond Mylk Chocolate Covered Strawberries
House of Chocolate is proud to introduce its latest innovation: Almond Mylk Chocolate Covered Strawberries a truly unique treat that combines irresistible flavour, health benefits, and cutting-edge food technology.
We start with whole, crunchy strawberries, freeze-dry them to preserve their goodness, then gently coat each one in our signature rich and creamy almond mylk chocolate.
What sets this treat apart isnt just the taste its the exceptional nutritional profile. With just 1.1g of sugar per 25g serving, our chocolate is sweetened naturally with grape juice, not refined sugar. You wont find any preservatives or additives here just clean, plant-based ingredients youd recognise
Organic Seamoss Beverage
Clean. Refreshing. Mineral-Rich.
A crisp, refreshing blend of wildcrafted sea moss, reverse-osmosis water, and a touch of lime for a naturally invigorating experience. Designed for everyday balance and vitality, PURE delivers essential minerals to fuel your body, support hydration, and restore equilibrium.
Why Youll Love It:
Essential Minerals Wildcrafted sea moss provides iodine, magnesium, potassium, and iron, supporting hydration and overall wellness.
Naturally Sweet, Zero Sugar Monk fruit and erythritol offer a light, natural sweetness without any sugar or artificial ingredients.
Pure Hydration Crafted with ultra-purified reverse-osmosis water, ensuring clean and effective hydration.
Light & Crisp Flavour A hint of lime makes it a refreshing beverage to drink any time of day.
2025 will host the most electric seminar programme to date!
Take your seat for exclusive content from industry celebrities taking centre stage at Natural Food Expo.
Picture yourself front-row, witnessing firsthand some of the biggest names in retails, who’ll offer valuable advice to help you transform your business.
Returning for 2025!
An exciting initiative to help reward and celebrate the work that independent health stores do for communities around the country. Independent Retailer Day is a programme offering a carefully curated seminar programme for indie retailers, reimbursed travel and special onsite networking opportunities for Indies who apply. Benefits include:
- Up to £120 travel contribution for your store (T&C’s apply)
- A speaker line-up curated for YOU
- Automatic entry into the Independent Retailer of the Year Award
Excel London is simple to reach by car, train or plane!
The nearest stations are Custom House (Elizabeth Line) or Prince Regent (DLR).