Olha Stovpivska
Olha Stovpivska is Communications & Marketing Officer at IFOAM Organics Europe, the European umbrella organisation for organic food and farming. She works on campaigns and communications that bring the benefits of organic to consumers and businesses, with a focus on making complex sustainability and food system topics clear, engaging and memorable.
Ryan Bignall
Ryan Brignall is Head of Merchandising at Sysco GB, one of the UK's leading foodservice providers. He is responsible for shaping category strategy, supplier partnerships and commercial performance across the Drinks, Snacks and Alcohol categories, helping customers access market-leading ranges, innovation and value.
Ryan leads a team of Buyers, Category Managers and Product Development Managers focused on driving growth and delivering market outperformance across their categories. He works closely with suppliers of all sizes to bring new products and ideas to the foodservice market and is a passionate advocate of Sysco's commitment to supporting emerging brands through its "Get Set Supply" programme, helping smaller suppliers navigate the route to market and unlock growth opportunities.
With extensive experience in procurement, category management and commercial strategy, Ryan is passionate about building strong partnerships that create value for suppliers, customers and the wider hospitality industry.
Cillian Cook
Joybuy is the new online shopping destination in Europe from JD.com, offering high-quality brands, at great prices, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network.
The team attending will be representing Joybuy’s Health & Wellness category. As the future of Joyful retail, Joybuy is particularly interested in innovative, high-quality brands that can demonstrate strong consumer appeal, clear positioning, and products suited to fast-moving, convenience-led online shopping.
Suria Darley
Suria Darley is Global Head of Product Development at Holland & Barrett, leading product and innovation across its health and wellness portfolio in Foods, Supplements and Drinks
With over 24 years’ international experience across food, health and supplements, Suria combines trends, nutritional science, consumer insight and commercial thinking to translate emerging health needs into credible, relevant products and category opportunities.
She is passionate about the intersection of nutrition, science and consumer health, and leads innovation from strategy and concept through development and commercialisation - bringing cross-functional teams and partners together to turn complex ideas into products customers can understand, trust and adopt.
Izzie Peskett
Izzie Peskett is Head of Marketing at Whole Foods Market UK, where she leads consumer, brand and supplier marketing for the premium natural and organic food retailer. With nearly two decades of experience spanning retail, ecommerce, food & drink and hospitality, Izzie specialises in turning customer insight into commercial results — from launching ecommerce platforms and scaling delivery partnerships to orchestrating excitement for the openings of new stores in the UK.
Dave Christie
Dave Christie is a commercial strategist and international speaker who has worked with more than 300 food, drink, health and wellness brands across the UK, Europe and the Middle East.
As Head of Business at Health Stores UK and founder of Flourish Foundry, Dave works at the point where ambitious brands meet the commercial realities of retail. His experience spans independent stores, wholesalers, distributors and major UK retailers, giving him a practical understanding of what buyers expect, why promising products struggle to gain traction and what brands must do to build lasting commercial relationships.
Dave is also a regular contributor to Healthy Business magazine and is known for bringing a direct, commercially grounded perspective to the stage. His talks challenge founders to look beyond the product, understand the pressures facing buyers and build businesses that are easier to trust, support and grow.
Genevive Fitch
I am a Supplier Relationship and Project Manager with over a decade of experience across the FMCG and retail sectors. Currently at Ocado Retail, I lead our challenger brand strategy and manage supplier relationship initiatives - such as Buy Women Built. A key highlight of my role has been designing and executing the end-to-end framework for Ocado Roots, and supporting brand founders on their growth journeys with Ocado.
Emily Reed
Emily is Head of Trends & Innovation at Holland & Barrett, where she identifies emerging health and wellness trends and translates them into relevant products and customer experiences. With previous experience leading food innovation at Marks & Spencer, she brings a strong understanding of how changing consumer behaviours, evolving science and cultural trends are shaping the products of the future.













