Maria Vanifatova

Maria Vanifatova is the CEO and founder of Meaningful Vision, a competitor intelligence platform providing insights into consumer traffic, menus, pricing, promotions, and location openings and closures across the foodservice industry. The platform helps businesses in the UK and Europe make confident, data-driven decisions in a fast-moving market.

Maria has 25 years of international experience in consultancy, market research, and data analytics across retail, consumer markets, and foodservice. She has held senior executive roles in global research organisations and holds a PhD in Knowledge Management, reflecting her passion for turning complex data into practical, actionable insights.